Umno to go beyond traditional campaigning to engage young voters ahead of GE16

Published on 9 May 2026 10:14:58 PM

With talk of impending state and general elections, Umno will adopt new, unconventional strategies to engage younger voters while strengthening grassroots communication ahead of GE16, says Datuk Seri Dr Ahmad Zahid Hamidi.

The Umno president said several efforts are being made to attract young voters and these groups need engagement beyond conventional approaches.

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