Umno to adopt 'out-of-the-box' approaches to win young voters, says Zahid | TheStarTV.com

Umno to adopt 'out-of-the-box' approaches to win young voters, says Zahid

Published on 3 May 2026 8:58:42 PM

Umno will adopt 'out-of-the-box' approaches, including non-verbal communication methods, to win over young voters who now form the majority in the country's political landscape.

Its president, Datuk Seri Dr Ahmad Zahid Hamidi, said this reality must be acknowledged, as voters below 40, including those under the Undi18 initiative, are more open-minded and no longer bound by party loyalty alone.

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Keywords
news, thestartv, the star, young voters, umno, ahmad zahid hamidi, undi 18, party, loyalty, political landscape

Umno will adopt 'out-of-the-box' approaches, including non-verbal communication methods, to win over young voters who now form the majority in the country's political landscape.

Its president, Datuk Seri Dr Ahmad Zahid Hamidi, said this reality must be acknowledged, as voters below 40, including those under the Undi18 initiative, are more open-minded and no longer bound by party loyalty alone.

WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline

Keywords:
news, thestartv, the star, young voters, umno, ahmad zahid hamidi, undi 18, party, loyalty, political landscape

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