How algorithms shape the way young people see gender

Published on 22 Oct 2026 12:37:07 PM

Are social media algorithms reinforcing gender stereotypes among young people?

In their short documentary The Gendered Feed, filmmakers Farhan Shahmi and Ain Husniza explore how recommendation algorithms serve different content to male and female users, potentially shaping their perceptions of gender roles and relationships.

Through an experiment involving six social media accounts, the pair uncovered patterns in how male users were exposed to messages about dominance and masculinity, while female users encountered content centred on beauty standards and desirability.

Repeated exposure to such content, they say, can normalise harmful gender expectations, often without users realising how their feeds are influencing them.

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Keywords
news, thestartv, the star, ain husniza, farhan shahmi, gender, the gendered feed, documentary, film, social media, stereotype, algorithm

Keywords:
news, thestartv, the star, ain husniza, farhan shahmi, gender, the gendered feed, documentary, film, social media, stereotype, algorithm