Hong Leong Bank rebrands its priority service | TheStarTV.com

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Hong Leong Bank rebrands its priority service

Published on 13 Feb 2026 6:15:43 PM

Hong Leong Bank has launched the rebranding of Hong Leong Priority Banking to HLB Priority.

Its MD and CEO Kevin Lam says the exercise shows a new focus on putting the priority on customers by making the name shorter and faster.

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Keywords
hlb, hlfg, hong leong financial group, hong leong bank, hlb priority, hong leong priority banking, kevin lam

Hong Leong Bank has launched the rebranding of Hong Leong Priority Banking to HLB Priority.

Its MD and CEO Kevin Lam says the exercise shows a new focus on putting the priority on customers by making the name shorter and faster.

Read more at https://bit.ly/4cqkUnH

WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline

Keywords:
hlb, hlfg, hong leong financial group, hong leong bank, hlb priority, hong leong priority banking, kevin lam

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