Apple unveils new iPhone with a big price tag

Published on 13 Sep 2017 10:30:02 AM

Apple Inc on Tuesday rolled out its much-anticipated iPhone X, a glass and stainless steel device with an edge-to-edge display that Chief Executive Tim Cook called "the biggest leap forward since the original iPhone." The US$999 price tag raised eyebrows and its Nov. 3 ship date prompted questions about possible supply constraints ahead of the holiday season.